Strategy
Topics
Here you collect the topics and content pillars that posts are later built from, each with a weight and a link to audiences.
Strategie & Ziele: Kampagnenjahr 2026
ZielePositionierungKPIs
Zielgruppen (gewichtet)
Berufseinsteiger 22-2885%
Fachkräfte mit Wechselwunsch60%
Regionale Arbeitgeber40%
Werbeziele je Plattform
LinkedIn: Leadgenerierung
Instagram: Reichweite
TikTok: Markenbekanntheit
What you can do in this module
Topic
The topic's title, e.g. "Job of the week".
Type
Topic type: content pillar, campaign, evergreen, product/offer, event or spotlight.
Weight (0-5)
A number that controls how often the topic is used for content.
Source
Optional reference field to link the topic to a data source.
Description & keywords
Free text on the topic and a comma-separated keyword list.
Audiences
Checkboxes to assign the topic to the fitting audiences.
Active, save & delete
Activate, store, and remove after a prompt.
The selections in detail
Type
Content pillar
Content pillar
Campaign
Evergreen
Product/offer
Event
Spotlight
Weight (0-5)
3/5
Audiences
EntrantsSkilled workersEmployers