- Audience
- 18-44, B2C + B2B
- Formats
- Carousel 4:5, Reel/Story 9:16, photo
Core publishing channel: posts go out directly via the Meta API.
Platforms
Every channel with its own goals, own cadence, own language.
A channel is more than a posting target: ad objective, audience, posting windows and frequency limits belong together. social-marketingsuite.com manages them per channel, and publishing sticks to them.
For every channel you maintain: platform, language, handle, status (planned/connected/paused), ad objective in platform naming, posting windows per weekday, maximum posts per day and week, and auto-publish. API tokens never live in the suite, only reference names; the real secrets stay in the publishing worker.
TikTok
⚠ API approval required- Audience
- 16-35, B2C
- Formats
- Video 9:16
Until API approval, the suite delivers ready-made manual-post packages.
- Audience
- 30-65, B2C
- Formats
- Photo 1:1, carousel, video
Same ad-objective system as Instagram, its own cadence.
- Audience
- 25-55, B2B
- Formats
- PDF carousel 1:1, text, video
B2B formats like PDF carousels are built in as templates.
YouTube
prepared- Audience
- all, B2B + B2C
- Formats
- Shorts 9:16
Channel type available. Publishing follows tenant demand.
X
prepared- Audience
- 25-50, B2B + news
- Formats
- Text, image
Available as a planned channel for news-driven brands.
- Audience
- 25-55
- Formats
- Pin 4:5
Long-tail channel, useful for visual evergreen topics.
Cadence and posting windows instead of constant fire
Planning respects hard limits per channel: maximum posts per day and week, and posting windows per weekday (e.g. Tue 11:00, Thu 17:00, in the channel's timezone). Auto-publish is a deliberate switch per channel: off means every post waits for your approval.
- Ad objective per channel, in the platform's own naming
- Posting windows per weekday, DST-safe in Europe/Berlin
- Max posts per day and week as hard planner limits
- Status planned / connected / paused per channel
- Auto-publish only where you explicitly enable it
- Token safety: secrets live in the worker, never in the suite