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How it works

Seven steps. One suite.

From capturing the strategy to the published post and the metrics that flow back.

  1. 01

    The foundation

    Strategy & business goals

    Per tenant and campaign year: business goals, positioning/USP, tone of voice, KPIs and do's & don'ts. The strategy isn't a slide deck. It's structured data that planning and production read from.

    Active strategy with KPIs per campaign year.
  2. 02

    Who you reach

    Audiences

    Audiences with description, pains, gains, age range, region, languages and platform mapping. A weight (0-5) controls how strongly planning takes them into account.

    Weighted audiences with a platform mix.
  3. 03

    In the platform's language

    Ad objectives per platform

    Each objective is assigned to a channel and captured in the platform's own naming: "Meta: Lead generation", "LinkedIn: Lead Generation", "TikTok: Video Views". Plus a KPI target and optional monthly budget. Strategy and campaign managers finally speak the same language.

    Ad objectives with KPI targets per channel.
  4. 04

    Where content comes from

    Topics & templates

    Topic pillars (evergreen, campaign, product, spotlight) with weight, keywords and audience mapping. Templates define formats (carousel 4:5/9:16, video, story, PDF, photo), slide counts and a default CTA. Tenants with their own render engine (e.g. studyonline.now) deliver pixel-perfect slides via the render contract.

    Topic portfolio + active templates.
  5. 05

    The queue fills itself

    Automated planning

    The planner turns topic weights, template formats and channel cadence (max posts per day/week, posting windows per weekday) into a scheduled annual queue in Europe/Berlin time. Every post knows its channel, language, format, slot and CTA.

    Scheduled post queue in a monthly calendar.
  6. 06

    AI with control

    Production & approval

    Per post: AI copy (hook, slide texts, caption, hashtags, voiceover), rendered slides, AI images with burned-in labeling ("Image: AI-generated"), music from the licensed library. Then the post waits in the approval queue: check the preview, adjust the caption, approve or skip.

    Approved posts with all assets.
  7. 07

    Ship + learn

    Publishing & insights

    Approved posts are published to the connected channels at their slot (Meta API for Instagram/Facebook; TikTok/LinkedIn depending on API approval, until then as manual-post packages). External IDs, permalinks and metrics flow back, visible in the post detail and the log.

    Published posts with metrics.

Sounds like work? It isn't.

Planning and production run automatically. Your part: maintain the strategy and decide in the approval queue. That typically takes under an hour a week.

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