Strategy
Strategy & goals
This is where you set the foundation: what social media should achieve for the business and how your brand should come across. There's one strategy per campaign year.
Strategie & Ziele: Kampagnenjahr 2026
ZielePositionierungKPIs
Zielgruppen (gewichtet)
Berufseinsteiger 22-2885%
Fachkräfte mit Wechselwunsch60%
Regionale Arbeitgeber40%
Werbeziele je Plattform
LinkedIn: Leadgenerierung
Instagram: Reichweite
TikTok: Markenbekanntheit
What you can do in this module
Label
A name for the strategy, e.g. "Strategy 2026", so you can tell years apart.
Business goals
Free text describing what social media should concretely achieve for the business.
Positioning / USP & tone
Two text fields for your unique selling point and your brand's desired writing/speaking style.
KPIs and do's & don'ts
Fields for your metrics and clear rules on what's allowed in content and what isn't.
Campaign year
The year (2024-2040) the strategy applies to.
Active & save
A checkbox marks the currently valid strategy; "Save" stores it.
Delete
Removes a strategy completely after a safety prompt.
The selections in detail
Campaign year
2026
2025
2026
2027
Active