Strategy

Audiences

Here you describe who you want to reach. These details later drive planning, languages and the choice of platforms.

social-marketingsuite.com/app/strategie

Strategie & Ziele: Kampagnenjahr 2026

ZielePositionierungKPIs

Zielgruppen (gewichtet)

Berufseinsteiger 22-2885%

Fachkräfte mit Wechselwunsch60%

Regionale Arbeitgeber40%

Werbeziele je Plattform

LinkedIn: Leadgenerierung

Instagram: Reichweite

TikTok: Markenbekanntheit

What you can do in this module

Name & description

A title for the audience and free text describing it in more detail.

Pains & gains

Two fields for these people's problems and the value you offer them.

Age range & region

Details like "22-40" and "DACH" to narrow the audience by age and location.

Weight (0-5)

A number that sets how strongly this audience is considered in planning.

Languages & platforms

Checkboxes for the fitting languages and platforms (e.g. TikTok, Instagram, LinkedIn).

Active & save

Checkbox for whether the audience is used; "Save" stores the details.

Delete

Removes an audience after a prompt.

Platforms

TikTokInstagramFacebookLinkedInXYouTubePinterest

Tick the platforms where this audience is active.

Languages

GermanEnglishSpanishFrenchItalian

Select the audience's languages.

Weight (0-5)

4/5

Weight controls how strongly the audience counts in planning.