Strategy

Ad objectives

Here you define what advertising should achieve per platform, including the platform's official campaign objective naming (Meta, LinkedIn, TikTok).

social-marketingsuite.com/app/ad-objectives

Ad objectives Neu

Objectives per channel in platform naming, KPI target, budget.

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What you can do in this module

Name

A meaningful title for the objective, e.g. "LinkedIn: demo leads".

Channel

Choose which channel the objective applies to, or "cross-channel".

Objective type

Preset types like awareness, reach, traffic, leads, conversions and applications.

Platform naming

The platform's exact campaign objective name, e.g. "Meta: lead generation".

KPI target & budget/month

A target like "≥ 20 leads/month" and an optional monthly budget in euros.

Description & active

Free text on the objective and a checkbox for whether it's currently pursued.

Delete

Removes an ad objective after a prompt.

The selections in detail

Objective type

Leads

Awareness

Reach

Traffic

Engagement

Leads

Conversions

Applications

Recruiting

Choose the objective type from preset options.

Channel

cross-channel

Instagram

TikTok

YouTube

Set which channel the objective applies to.

KPI target & budget/month

≥ 20 leads/month, €500

Enter the KPI target and an optional monthly budget.

The Suite